The key to success on the web is obviously through strategic internet marketing. James Dreesen believes that internet marketing may seem to be complicated but it is not nearly as hard as it is made out as long as you know the general rules. The two biggest strategic internet marketing are paid and free marketing. If your desire is an immediate traffic to your website, then, you will have to pay for it. Eventually, if the traffic increased, the goal is to move away from paid to free traffic as soon as possible. The best first thing to do when you plan on engaging in internet marketing is to analyze and know your prospects or client’s needs, and provide a solution. Finding the needs of your prospects should be the first thing to do before you come up with a business name and before you buy a domain, and even before you decide on the exact products and services that you will offer and sell. Once you understand your prospects and clients’ needs, everything will then follow and will be determined. Your first step is to identify the single word that bests describe your business, a single word that summarizes what your business is all about. For example, if you want to open an online travel site, the word is travel. Whatever your business will be, pick the best word that describes it. Dreesen or one of the other internet marketing consultants will help you through this if you think that you cannot do it on your own.